About Us

IN THE MIDDLE TULUM Boutique, founded in 2017 at the shores of the Caribbean; was created with the intention of redefining Tulum men’s style with unique designs that blend classic tailoring with an edgy aesthetic; focusing on clean, minimal silhouettes in natural and sustainable materials, mainly linen.

Aside from offering our own exclusive clothing line, handmade in Tulum; we are devoted into searching for the most authentic brands out there that would compliment our collections.

We have incorporated to our repertoire meticulously sourced and curated products from other astonishing independent international labels that design special pieces in collaboration with us, just for you.


Built from our Tulum heritage, styled for a life with no boundaries. Everything you need to survive in the wild modern world. Discover us.