Tulum is a place where people from all over the world meet.

IN THE MIDDLE is a brand that was born in the midst of this mixture of cultures.

Each place, ethnic group or person brings a part of their way of self-expression through their lifestyle and attire.

All these stimuli and diversity of styles, is what results in our collection, inspired by different cities around the world.

Natural fabrics, neutral colors and a clean design make it possible for us to create classic, elegant, relaxed and versatile outfits that take simplicity to another level.

KEEP IT SIMPLE